Published guidelines provide the basic nutritional requirements of cats and dogs.
Pet foods which are labeled as complete and balanced fulfil these essential nutrient guidelines, meaning they provide all that is needed for daily life.
We all know nutrition can be provided by multiple means: food can be homemade, raw, natural, ingredient-based, nutrient-based or a combination of these amongst others. What’s critically important is that all nutrients are provided.
Products that are nutrient-based and developed based on science provide not only the essentials for basic daily needs, but tailored nutrients which enable the cat or dog to truly thrive.
‘Incredible’ is in the detail of providing nutrients which are specific to the individual, their particular circumstances and individual sensitivities.